SEO Target Marketing Management | Pay Per Click Advertising

SEO Target Marketing List of Benefits

SEO Target Marketing can be a very beneficial addition to your business. The days of being able to just throw up a website and add a few metatag keywords, description and even a few hidden words that blend in with the background are gone. Thankfully! This article will cover just a small portion of the different types of programs offered by many SEO Agents. Think of this list as a list of potential outsourced jobs that will allow you the time to create and generate more ideas to grow your business.

Website Design - The Creation of Keyword Specific, Brand Driven Content Pages
Technical Analysis Website Reports - The Reports BizNiche Marketing offer are second to none!
Robot.txt Optimization & Google XML Sitemap generation
Web Page Optimization at Your Fingertips - Title Tags, Meta Tags, Header tags and keyword density perfection
Article Syndication - Highly Optimized Articles Written by Professional Article Marketer's
Press Releases - A Press Release can Truly Jump Start Your Online Business and Carry it Through to Sometimes Instant Profits.
Quality and Substantive Backlink Development Campaigns - Manual Link Request to Authoritative Websites Within Your Niche Market
Consultations on Strategies for Leveraging Niche Marketing - Keyword Phrase Optimization to Narrow Down the Competition
Even Social Media Optimization - Yes, There are Specific Ways to Set Up Blogs, MySpace Accounts, Video, Audio, RSS Feeds
And So Much More...

This list is just a small comparison of what SEO Target Marketing Agents can and are doing for small businesses just like yours. Heck, thos businesses may just be your competition! There are other areas that and SEO Agent can help your small business. This list deals with PPC or Pay Per Click Advertising. Did you know that KEI or Keyword Effectiveness Index should be higher than the R/S Ratio?

R/S Ratio is the Results Divided by the Searches. Here is Wordtracker's equation and explanation on KEI:

A good KEI must satisfy all the 3 axioms. Let P denote the popularity of the keyword and C the competitiveness.

The formula that we have chosen is KEI = (P^2/C), i.e. KEI is the square of the popularity of the keyword and divided by its competitiveness. This formula satisfies all the 3 axioms:

i) If P increases, P^2 increases and hence KEI increases. Hence, Axiom 1 is satisfied.

ii) If C increases, KEI decreases and hence, Axiom 2 is satisfied.

iii) If P and C both increase such that P/C is the same as before, KEI increases since KEI can be written as

KEI = (P^2/C) = (P/C * P). Since P/C remains the same, and P increases, KEI must increase. Hence, Axiom 3 is satisfied.

Note that the formula for KEI is not unique. In fact, this is one of the nice things about the KEI. If, instead of using 2, you use any power of P greater than 1, the resultant formula will also satisfy the 3 axioms. For example, (P^1.5/C) and (P^3/C) both satisfy the 3 axioms.

The exact power of P that you choose depends on how much emphasis you want to give to the popularity of a keyword viz-a-viz its competitiveness. Higher the power of P in the formula, higher will be the emphasis on popularity.

If you are very confident about your search engine positioning skills, choose a higher value for the power of P. If you are not that confident about your search engine positioning skills, choose a lower value for the power of P (but the power should still be more than 1). Thus, the KEI can be adapted to your skill level! Feeling confused as to which power you should choose? Stick to 2. It maintains a nice balance between both popularity and competitiveness.

This system was developed by Samantra Roy. Sumantra is one of the most respected and recognized search engine positioning specialists on the Internet.

Any good SEO Target Marketing Agent knows this system and capitalizes on it for themselves and there clients. Back to PPC or Pay Per Click Advertising.

Pay Per Click Advertising List of Benefits

The following list is just some of the things a good search engine optimization company can do for your business using Pay Per Click Advertising:

Proper Landing Page Setup - Customized Titles & Descriptions that Entice Targeted Visitors to Your Site.
Advanced Bidding Strategies - Remember the formula from Sumantra? Higher KEI and Lower R/S Ratio Equals Easier to Optimize Web Pages.
Daily Optimization & Campaign Expansion for Continued Growth - Highly targeted Visitors that are Motivated to Buy!
And Keyword can be structured in the Following Categories:

Brand Level - This is used to Expand Your Overall Reach & Conversion Rates.
General Level - High Volume Search but very General and NOT Qualified. Used to Generate High Traffic Volume.
Conversion Level - These are Your Niche Specific Terms that Generally Yield the Highest Conversion Levels.
Long Tail Level - This is the Area Where the Four, Five and Six Keywords Phrases Reside! These Terms Yield Little Searches, But Very High Conversion Rates.

One other thing about SEO Target Marketing that needs to be discussed is capitalizing on the local search market which is sometimes called the geographically expanded term. These terms are great to target if your running a service oriented business that predomenently caters to the local community.

Do you feel confident in doing this part of your online business? Can you maintain this highly critical function on a daily basis and still grow your business? There are very few who can and those who can't turn to the SEO Target Marketing Expert.

Article Source: SEO Target Marketing by: BizNiche Marketing Solutions

Gary Marsh is an SEO Agent & Expert. He has been working on the Internet since 1995, and is the Owner of BizNiche Marketing Solutions, a company providing low cost search engine optimization, submission and web promotion services.

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